By now you have heard the Obama and Liz Warren speeches about how no one got rich on his or her own. Listen to them again, it’s important to hear how they frame the issue almost identically:
The Lakoff rhymes with connection:
This narrative is cribbed almost verbatim from the narrative of George Lakoff, a progressive linguistics activist and Professor at Berkeley. Like Warren, Lakoff was one of the academics who helped frame how the Occupy Wall Street movement presented itself. Lakoff’s writings and theories seek to transform progressive politics and he is a frequent speaker on how progressives can reframe the political debate.
Lakoff developed a linguistic narrative that progressives needed to counter conservatives by focusing on the role of government in enabling individual success, a narrative in which no person became successful on his or her own:
Prof Jacobson FTW!
h/t Andy Zombie reviewed Prof Lakoff's The Little Blue Book: The Essential Guide to Thinking and Talking Democratic
George Lakoff, Professor of Cognitive Science and Linguistics at U.C. Berkeley — and highly regarded Democratic tactician — has just released his playbook for the 2012 election. Titled The Little Blue Book: The Essential Guide to Thinking and Talking Democratic, it purports to be the ultimate insiders’ guide to liberal messaging and left-wing ideology[...]
Lakoff is also the brightest star in an impressive constellation of East Bay Liberati, most of whom (including Robert Reich and many others) happily lined up to blurb his new book. A small sampling from the press release:
"Jedi master of language"? Blasphemy!
To Lakoff rhymes with and Obama, the conservatives are the meanies and Obama did say that, but he didn't. For Obama to say he did would mean he is agreeing with the opposition, the conservatives, and that is not in the Lakoff rhymes with playbook.
The Obama Campaign's attempt at reframing this issue can be spelled out in four letters (or, as Biden would say "three letters") F-A-I-L