Ugh: No More Pajamas Media Ads
Not sure if the business model isn't working, or if the downturn has spooked advertisers, or if they really just want to focus on their own side of things.
Ads will stay up until April 1st. And then it's back to BlogAds, I guess. Damn. I was finally starting to make an amount of money I wasn't utterly embarrassed by, too. Any entrepreneurs out there who want to try something similar? In any event, I was happy to be a part of this while it lasted. They did pay good rates, especially lately. And the model for payment was pretty transparent and intuitive -- paid per impression. One could figure out one's quarterly payment just by eyeballing one's Sitemeter. BlogAds paid okay, but there are always those patches where no one really wants to buy ads, making income kind of unpredictable.Comments
Posted by: Slublog at January 30, 2009 04:40 PM (qjKko)
Posted by: krukke1 at January 30, 2009 04:40 PM (GMn5O)
Posted by: Bill D. Cat at January 30, 2009 04:41 PM (d0YiG)
A few recommendations: A) AdSense, B) BlogAds (you'd probably do well there with morons wanting to drive traffic to their blogs), C) TLA (that's a controversial one), D) ValueClick.
Posted by: Benson at January 30, 2009 04:43 PM (qzcNU)
Posted by: Andy at January 30, 2009 04:45 PM (7WuB1)
Posted by: Benson at January 30, 2009 04:47 PM (qzcNU)
Posted by: Joe at January 30, 2009 04:47 PM (+GRGs)
Posted by: ace at January 30, 2009 04:48 PM (gEsIJ)
Posted by: Benson at January 30, 2009 04:48 PM (qzcNU)
Posted by: ErikTheRed at January 30, 2009 04:48 PM (erlfI)
Posted by: ace at January 30, 2009 04:49 PM (gEsIJ)
Posted by: Slublog at January 30, 2009 04:51 PM (qjKko)
Nah, I wouldn't say that. Bear in mind it's not like I did them a *favor* by signing their contracts -- they were offering the best (and most predictable) rates around.
Once in a while I'd have a really good month with BlogAds, for example, but the next month I'd have to cut and cut and cut rates and still there wouldn't be much interest. It's hit and miss.
So overall it was a good thing. Since I'm upset it's ending, obviously it was a good thing, and I can't complain too much I only got a couple of years out of it.
Posted by: ace at January 30, 2009 04:52 PM (gEsIJ)
Posted by: mbruce at January 30, 2009 04:53 PM (t/GDA)
Posted by: ace at January 30, 2009 04:53 PM (gEsIJ)
Posted by: nickless at January 30, 2009 04:55 PM (MMC8r)
Posted by: ace at January 30, 2009 04:56 PM (gEsIJ)
TIME TO HIT THE TIP JAR, BOYS.
Posted by: AndrewR at January 30, 2009 04:56 PM (Hx2mp)
Posted by: Uniball at January 30, 2009 04:58 PM (27iEn)
Posted by: IllTemperedCur at January 30, 2009 05:00 PM (kJisp)
Not a lot. But this year, assuming traffic stayed in this vicinity, and assuming the PJM contract stayed in place, maybe... you know what? I don't even want to say. My idea of "not embarrassing income" is itself kind of embarrassing.
Posted by: ace at January 30, 2009 05:01 PM (gEsIJ)
Posted by: Jeff G at January 30, 2009 05:02 PM (AOvil)
Tearfully announce that, despite your rockribbed conservatism, you can no longer support Republicans because of their refusal to support teh ghey butseks marriage.
It worked for Andi.
It would probably help if you were emotional and overwrought in every post.
It worked for Andi.
It is now time to start "asking questions" about Trig Palin's parentage.
It sure as fuck worked like a charm for Andi.
Think about it. You will be financially secure, loved by all the right people, and renowned worldwide as a "thoughtful conservative." Of course, the downside is that you will weep your way through the bitter watches of the night, with only your beagles and your Val-U-Rite bottle(s) of the finest liquour money can buy, but hey, it works for Andi.
Posted by: A Balrog of Morgoth at January 30, 2009 05:03 PM (wgLRl)
Posted by: Cyn at January 30, 2009 05:03 PM (44mhg)
You never know. Are you talking in the 100,000 range or lower, or above 100 to 200 and up?
You should hire your own marketing guy if you make enough, some part time guy you can abuse. Maybe a women who will fall in love with you?
Posted by: Uniball at January 30, 2009 05:04 PM (27iEn)
Posted by: polynikes at January 30, 2009 05:04 PM (m2CN7)
Posted by: Phil from Canada at January 30, 2009 05:05 PM (AOOwS)
Approach one of the conservative journals and get them involved. Like you can be NRO Rated R or something cool like that. The edgy side of conservative media.
You could rock the fuck out of those establishment snobs, yo.
Posted by: Uniball at January 30, 2009 05:06 PM (27iEn)
Posted by: mojo at January 30, 2009 05:06 PM (g1cNf)
As always, the answer for internet income lies somewhere with porn.
I seem to have a really good knack for finding hot cheerleader pics; would this help?
Posted by: Cyn at January 30, 2009 05:06 PM (44mhg)
It's also very difficult to get ads as political blogger. If you have a book blog, or a tv blog, or a movie blog, or a car blog, or a sports blog -- there are obvious advertisers who want to target your audience and will pay good money to do so.
As a political blogger, what can you really sell? Some political books, yeah. "Investing in Iraqi Dinars," sure. But the universe of products that can be sold on your site is pretty small.
Posted by: ace at January 30, 2009 05:07 PM (gEsIJ)
Apparently not enough to spring for drinks, that's for fuckin' sure...
Posted by: XBradTC at January 30, 2009 05:07 PM (H03y5)
Posted by: Uniball at January 30, 2009 05:07 PM (27iEn)
DUDE.
Um, neither. Lower.
Posted by: ace at January 30, 2009 05:07 PM (gEsIJ)
I'm a big fan of the PJ blogs, but the TV thing never did it for me to be honest. I can't really see it panning out as a business. But I don't know, maybe I'm wrong.
Posted by: dan-O at January 30, 2009 05:08 PM (teb/C)
Seriously, is PW gonna go tits-up? They are a little too, shall we say...verbose for me nowadays, but they were one my go-to sites back before I digressed to thinking butseks jokes were the apogee of political humor.
FWIW, I miss the old Allah site too.
Posted by: A Balrog of Morgoth at January 30, 2009 05:09 PM (wgLRl)
Posted by: Cyn at January 30, 2009 05:11 PM (44mhg)
Yep. Reading revenue marks on sites like ProBlogger or WebmasterWorld makes me laugh my ass off. The political niche is very narrow for the online advertising world. I have a post up at my site now about Michael Steele winning the chairmanship. The Google contextual ads are for airline jobs, tax filings, and degrees in diplomacy.
Posted by: Benson at January 30, 2009 05:11 PM (qzcNU)
Seriously, use your blog of the year award and beat it over the heads of the establishment rags. We rip on Andi but he was smart to align himself with a well established journal.
Make some calls, a salary may be more than you can make by selling ad space. Just stand by your artistic vision.
Posted by: Uniball at January 30, 2009 05:12 PM (27iEn)
I am sure President Obama would not want you to suffer for something that is not your fault.
Of course, there may have to be a slight adjustment to your content.....
Posted by: Kasper Hauser at January 30, 2009 05:13 PM (ZPwZl)
Of course, merchandise trumps all. We need like sponsors or something.
Posted by: Frank J. at January 30, 2009 05:14 PM (RtiZA)
Posted by: mike d at January 30, 2009 05:14 PM (91OXS)
Like I've been telling 'em...BUXOM BLOND BUTTFLOSS BIKINI BIMBOS is a goldmine...Ace and Jeff G need to be tapping into that shit...
Posted by: Buck Naked at January 30, 2009 05:15 PM (utes0)
Posted by: Charity at January 30, 2009 05:16 PM (Yo1La)
Posted by: Eleven at January 30, 2009 05:17 PM (NeqJy)
>>>We rip on Andi but he was smart to align himself with a well established journal.
Yeah but I can't do that, really. I run too hot and too profane. Two or three years ago a guy from some conservative group said hello to me at CPAC and said he was trying to convince his bosses to bring me on as a blogger. He said, you know, it would be a tough thing to pull off, with the language and anal sex references and hate and all that.
Never did hear back from him. I'm sure he tried, but it's a tough sell.
I was kind of surprised that PJM asked me aboard, too. Advertisers don't like the sort of crap I'm selling. Combine gonzo Republicanism with filth and... well, I won't be getting ads from Disney.
Posted by: ace at January 30, 2009 05:17 PM (gEsIJ)
As far as regular income streams, you might need to change your model a bit more. Hell if I know what the magic formula is, but I'll chalk one up to expose my ignorance in the broadest way possible:
Keep the ads from whatever source you can and tweak as desired (or as forced). Charge visitors some subscription fee if they want to add to the conversation. Pay-to-play as it were. Reading is free, but ranting isn't. Yeah, you're penalizing one of the best features of your site, that being clever morons, but running this gig costs money. Commenters who want to be heard/read and enjoy this forum will pony up the dough. They're smelly, offensive, rude, and ugly, but other than that, they're good folk. Some (most?) will contribute.
The rate table for posting? I dunno. Flat fee or scaled (depending on post rate)? I dunno. Maybe try some trivial rate for one quarter and check your balances. If it isn't enough, increase the rate a bit for the next quarter. If it's too much, give it to President Government for unicorn feed. Or waste it all on Valu-Rite like you would normally do.
I want this forum to continue. If I have to pay something more to keep it afloat, something less than my firstborn of course, I will. You and your "contributors'" incoherent ramblings are too valuable to be wasted in the basement dwellings you inhabit.
Posted by: AnonymousDrivel at January 30, 2009 05:17 PM (sI5Ho)
You will have to explain to me how you managed that. I was never able to make more than a pittance with Google Ads.
Other people told me they did all right with them; I never did.
Posted by: ace at January 30, 2009 05:18 PM (gEsIJ)
Posted by: kbiel at January 30, 2009 05:18 PM (HAib+)
Ace: Pajamas is a pretty much political entity, which usually peaks during elections...I wouldn't sever ties with them but it's 2 years till the next election for you guys so you need something to sustain you between election cycles.
I like your movie reviews and your stuff on the new 'Big Hollywood' site, you should do more of that and maybe tie it in with advertising somehow.
If you still want a political motivator, the best thing you could do is to wage war on the MSM and Hollywood political activists...while these people are allowed to do what they do, especially the way the MSM just 'downloads' people's political opinions into their heads like software, freedom is under threat.
My 2 cents
Posted by: CanaDave at January 30, 2009 05:19 PM (ngjSO)
fuck roger simon.
something really stinks about this to me. i can't put my finger on it.
Goldstein says he'll have to fold up PW, thought honestly that sounds a little overwrought to me. Course, I have no idea of what his costs, goals, etc. are.
Posted by: jdub at January 30, 2009 05:19 PM (t9pKb)
Posted by: Buck Naked at January 30, 2009 05:20 PM (utes0)
People will donate -- as many people have -- but very few will *pay.*
I'd never do that. It feels wrong, first of all, but I know in advance it won't work. The NYT tried it and it didn't work for them, either. People just stopped reading their columnists.
Posted by: ace at January 30, 2009 05:21 PM (gEsIJ)
Thanks I might have to do that. I do occasional reviews; I might have to make them pretty damn regular.
Posted by: ace at January 30, 2009 05:22 PM (gEsIJ)
Posted by: blogRot at January 30, 2009 05:22 PM (EKMxC)
Thanks I might have to do that. I do occasional reviews; I might have to make them pretty damn regular.
Before you do, delete all evidence of any mention of Wickerman.
Posted by: polynikes at January 30, 2009 05:27 PM (m2CN7)
Posted by: XBradTC at January 30, 2009 05:27 PM (H03y5)
Ace,
Approach the big shots again, it never fucking hurts to get yourself out there. Fuck, contact Penthouse, or Playboy, or Hustler, and let them know you are the conservative blogger of their pervy world. Get out there and connect yourself to something bigger.
Shit, contact Rolling Stone, get them to diversify with an edgy conservative blog that is way more fucking edgy than anything they have done for 30 years.
Details Magazine? Anything.
I dunno, just thinking out loud.
Posted by: Uniball at January 30, 2009 05:27 PM (27iEn)
You have to integrate them into your site properly. My blog gets about a 15% CTR rate, but that's sorta my goal. Putting them in the sidebar and expecting clicks - you'll lose everytime. My email is in the post if you want some placement tips.
Posted by: lorien1973 at January 30, 2009 05:28 PM (IhQuA)
Like I said, reading your content would remain free. It's only commenter posting that would cost a subscription. You'd still get eyeballs for your posts and other commenters' contributions under a thread, but for a visitor to critique, praise, or verbally assault someone, the visitor would have to really commit.
Yes, it changes the way you do business, but if your work becomes unviable under the current model, you almost have to try something else. Or face the reality of closing shop like JeffG mentioned.
C'mon, Ace. Sell your principles. It's all hope-n-changey and shit. It's what Obama would do, and you wouldn't cross Obama... would you?
Posted by: AnonymousDrivel at January 30, 2009 05:28 PM (sI5Ho)
>>Other people told me they did all right with them; I never did.
You need to get a T-Shirt girl. Simple HUH
Posted by: JAFKIAC at January 30, 2009 05:28 PM (cG8HO)
Ace - never do this. If you want to stay part of the "conservative blog mainstream" you'll never do it. Since you are being paid to promote something, it'll taint everything else on the site.
Posted by: lorien1973 at January 30, 2009 05:29 PM (IhQuA)
You need to get a T-Shirt girl
What about 'gear'? Might not allow you to retire, but how long have morons whined for a T-Shirt?! You'd already sell four at my house. Any money hooking up at Cafe Press?
Posted by: Cyn at January 30, 2009 05:31 PM (44mhg)
Posted by: Bruce at January 30, 2009 05:31 PM (oedyI)
It's not like you get a handjob with that post you make.
Posted by: Uniball at January 30, 2009 05:32 PM (27iEn)
Posted by: polynikes at January 30, 2009 05:32 PM (m2CN7)
I had the same thought. Smart-ass t-shirts and bumper stickers and such. I'd buy 'em. I enjoy pissing off lefties.
Posted by: AngelEm at January 30, 2009 05:32 PM (tbIup)
No. Especially if you use services like PayPerPost, Google has been known to punish bloggers using it by resetting their PR to 0.
My blog gets about a 15% CTR rate, but that's sorta my goal.
Good Lord. Mine is about 0.78% for today or 0.99% for the month. Yes, really.
Posted by: Benson at January 30, 2009 05:33 PM (qzcNU)
Posted by: CanaDave at January 30, 2009 05:33 PM (ngjSO)
People will donate -- as many people have -- but very few will *pay.*
I'd never do that. It feels wrong, first of all, but I know in advance it won't work. The NYT tried it and it didn't work for them, either. People just stopped reading their columnists.
Ace:
Something Awful started charging a one-time $10 fee for people to post on their forums; they've had over 100,000 people sign up so far. Now, you may be right about people not wanting to pay for access, and certainly your audience isn't as large as theirs. Still, forums give people a bit more than a normal comments section. They can start threads, post photos, etc. It would need to be moderated, of course, but it might be something to think about if you want to keep doing something like this and the normal, straight-up blog template won't pay the bills.
Something to think about, anyway.
Posted by: AndrewR at January 30, 2009 05:33 PM (Hx2mp)
Posted by: Uniball at January 30, 2009 05:33 PM (27iEn)
Posted by: Cyn at January 30, 2009 05:34 PM (44mhg)
Speaking of business entities I despise ....
I'd go broke before I promoted google. But that's me.
Posted by: Bruce at January 30, 2009 05:34 PM (oedyI)
Then there's the pay-to-post where you, Ace, post whatever the hell you want with zero editorial influence other than your own mind and readers pay-to-post their own content via comments.
Two very different ideas, possibly both very bad and blog-killing, but different nonetheless.
I advocate the "little-p" pay-to-post option.
Posted by: AnonymousDrivel at January 30, 2009 05:35 PM (sI5Ho)
Someone remind me. How many months in 2008 did Ace display the "Best Conservative Blog 2006 Finalist" ad? 6 months, 8?
Posted by: IllTemperedCur at January 30, 2009 05:37 PM (kJisp)
Posted by: mare at January 30, 2009 05:38 PM (X1fsj)
POLLS
You got no polls. Insta got polls, lgf got polls, your usurper got polls. Wag it up AoS style a bit - insta got 'present' in every fucking poll (and it never gets old, never), lgf got 'ronpaul', etc. Comment leaving gold mines they are - not this Atrios-lite Open Thread shit.
Posted by: blogRot at January 30, 2009 05:38 PM (EKMxC)
Posted by: Tinian at January 30, 2009 05:38 PM (Ohodx)
Posted by: Techie at January 30, 2009 05:39 PM (906oR)
Posted by: Uniball at January 30, 2009 05:39 PM (27iEn)
Posted by: Planet Moron at January 30, 2009 05:40 PM (M0rrv)
Posted by: cranky-d at January 30, 2009 05:40 PM (EMZ5s)
I think Amazon has something like this. Not exactly like this, but an "Affiliates" program. Where you get a cut of sales you generate.
I cannot prove it but I suspect Instapundit does this.
Posted by: ace at January 30, 2009 05:40 PM (gEsIJ)
<<Well first of all I was blog of the year *last year.*>>
Someone remind me. How many months in 2008 did Ace display the "Best Conservative Blog 2006 Finalist" ad? 6 months, 8?
Can't say I particularly recall 'how long', ITC, but every one of those nominations, finalists, etc need to be up and stay up--permanently. It's just good marketing; yes, there's a little horn-tooting going on, but they should be perceived as EARNED badges of honor, IMO.
Posted by: Cyn at January 30, 2009 05:41 PM (44mhg)
Posted by: ms docweasel at January 30, 2009 05:43 PM (ugOn+)
Posted by: Tinian at January 30, 2009 05:43 PM (Ohodx)
If PJM is going to focus on video, they're making a mistake.
People go to blogs to read and/or comment on shit, not watch and listen to shit.
Posted by: Hollowpoint at January 30, 2009 05:44 PM (rf03a)
Posted by: IllTemperedCur at January 30, 2009 05:45 PM (kJisp)
Ace:
So, if every fucking poster would clean up their fucking, shitty language, you would be rolling in the damn dough right now.
Holding breath in 3. 2. 1.
Posted by: mikeyslaw at January 30, 2009 05:45 PM (QMGr1)
Posted by: IllTemperedCur at January 30, 2009 05:47 PM (kJisp)
Posted by: IllTemperedCur at January 30, 2009 05:48 PM (kJisp)
Posted by: nickless at January 30, 2009 05:48 PM (MMC8r)
Posted by: CanaDave at January 30, 2009 05:49 PM (ngjSO)
Posted by: blogRot at January 30, 2009 05:49 PM (EKMxC)
People go to blogs to read and/or comment on shit, not watch and listen to shit.
That's why AP's posts at HA drive me nuts. You either have to watch a five minute video or click on a bunch of links. He's incapable of straightforward posting.
Posted by: Tinian at January 30, 2009 05:50 PM (Ohodx)
Posted by: IllTemperedCur at January 30, 2009 05:50 PM (kJisp)
I made the mistake of signing up for a pajamas account just to watch this video...then it kinda dragged on forever yada yada yada yada...get to the frickin punchline guys...I don't know if the intertubes really want TV stations so much as on-subject YouTube type things...they have 10 seconds to grab me, after that they're gone.
Yes, my attention span is severely reduced from 40 years of gawking at screens 
Posted by: CanaDave at January 30, 2009 05:55 PM (ngjSO)
Posted by: Planet Moron at January 30, 2009 05:56 PM (M0rrv)
Posted by: CanaDave at January 30, 2009 05:57 PM (ngjSO)
Posted by: XBradTC at January 30, 2009 06:00 PM (H03y5)
Who the fuck is SDA?
Teh 2008 weblog winner for the best conservative blog.
heh, you forgot she's a Canadian .
Posted by: Bill D. Cat at January 30, 2009 06:02 PM (d0YiG)
Posted by: Dave in Texas at January 30, 2009 06:04 PM (eiOZw)
You have way more influence than you know. Take the time to review one book or one product that makes your life better it week and include an Amazon Affiliate Ad asking people to use it if they are interested. If you really do like the book or product, you should have no problem doing this from a conscience standpoint. And trust me, with your following it will work.
If I had your traffic, and your influence with your readers, that's exactly what I would be doing.
Posted by: Scott Martin at January 30, 2009 06:08 PM (Ag27a)
But the real way to make money off this site is to write a book. You could pretty much slap together your best posts and be halfway there. And you've got a built-in audience so you're guaranteed a certain amount of sales with the possibility of going more mainstream in the conservative market. PJ O'Rourke was no stranger to teh profane hatred and he's still getting royalties from his books in the 80's.
Posted by: Mætenloch at January 30, 2009 06:09 PM (BZALp)
Posted by: jimmieb at January 30, 2009 06:09 PM (BOX5W)
Posted by: mrcaniac at January 30, 2009 06:11 PM (Rbulg)
Posted by: IllTemperedCur at January 30, 2009 06:13 PM (kJisp)
Posted by: Bill D. Cat at January 30, 2009 06:15 PM (d0YiG)
That's why AP's posts at HA drive me nuts. You either have to watch a five minute video or click on a bunch of links. He's incapable of straightforward posting.
That I don't mind- there are plenty of other posts that don't involve video, or if they do you get the gist of it without having to watch. But watching web video of Ed, Michelle, or Dr. Helen talking to someone else or give a monologue? No thanks.
Lots of shorter posts without a lot of detailed commentary, or fewer and longer posts; HA tends towards the former and it works for them. Hell, look at Instapundit- most of his posts are a sentence or two accompanying one or two links. He seems to do OK as far as traffic goes...
Posted by: Hollowpoint at January 30, 2009 06:17 PM (rf03a)
Ace, do find out more about the Amazon thing. They say this:
When you add these links and banners to your web page and visitors click on them from your page, you can earn up to 15% on all purchases made during their shopping session.
If I understand this, I might come here and click on an ad for a book I don't want and you'd still get a cut of whatever else I buy.
If that's the way it works, and given how much some of us morons shop at Amazon, that might add up to real money.
--moron in a town without a bookstore
Posted by: MamaAJ at January 30, 2009 06:20 PM (X6Zdh)
How about a cooking show on the best ways to prepare dead hobos? You could even have special guest chefs like Rachael Ray and Zombie Julia Child.
Posted by: Dead Career Sketch at January 30, 2009 07:36 PM (xQaLw)
If that's the way it works, and given how much some of us morons shop at Amazon, that might add up to real money.
That'd work for me, right there. Good hunting MamaAJ!
Posted by: Cyn at January 30, 2009 07:39 PM (44mhg)
Posted by: CoolCzech at January 30, 2009 07:49 PM (iafWn)
Who the fuck is SDA?
Teh 2008 weblog winner for the best conservative blog.
heh, you forgot she's a Canadian .
Heh, you forgot she's hawt. (that's a word in Canadian, did you know?)
Posted by: comatus at January 30, 2009 09:36 PM (iDzUt)
Posted by: Ben K at January 30, 2009 10:16 PM (n3i1C)
Lots of shorter posts without a lot of detailed
commentary, or fewer and longer posts; HA tends towards the former and
it works for them. Hell, look at Instapundit- most of his posts are a
sentence or two accompanying one or two links. He seems to do OK as
far as traffic goes...
Posted by: Hollowpoint at January 30, 2009 06:17 PM (rf03a)
So why the fuck do you come here, where Ace bloviates on a scale that can only be calibrated in Limbaugh units?
Posted by: Tinian at January 30, 2009 10:47 PM (Ohodx)
So why the fuck do you come here, where Ace bloviates on a scale that can only be calibrated in Limbaugh units?
Huh? Where did I say that I disliked one or the other? Idiot.
Posted by: Hollowpoint at January 30, 2009 10:53 PM (rf03a)
I think you should you should do a raggedy andy style begathon. Make sure to blog in the voice of andi when you start begging for 80k for bandwith. Even if you decide not to beg, I would love another day of andy goof blogging. I'd even float a fin your way for your troubles( a fin is five bucks I right?).
Also you should start pimpin shit as an Amazon affiliate. I've always picked up a methy Vince from shamwow vibe from you. Kaching!
Posted by: Shtetl G at January 30, 2009 11:31 PM (43btN)
Posted by: mrcaniac at January 30, 2009 11:48 PM (Rbulg)
Posted by: FishFearMe at January 31, 2009 12:23 AM (DL7CT)
I'd buy one. But 12 months of alexthechick might be a bit much.
Posted by: IllTemperedCur at January 31, 2009 12:29 AM (MKNSy)
Might be a lesson to bloggers there- keep an eye on your content. Even if you technically have nothing to do with your ad content it still represents you.
Posted by: Mark Buehner at January 31, 2009 01:23 AM (b7YDy)
Don't 'brand'/sell yourself as a political blog. Is Drudge a political site? The blog focuses on current events which maybe political. Current events that are commented on with new posts several times a day.
As a political blogger, what can you really sell? Some political books, yeah. "Investing in Iraqi Dinars," sure. But the universe of products that can be sold on your site is pretty small.
It isn't what can you sell, the more important question is what are people that come to your site buying/spending money on/interested in? People that read this blog are spending money on something in their day to day live. What kind of stuff? Would being an amazon affiliate give you that information? Are people here from a specific geographical areas? Would it be worth it for a bar/nightclub in Boston, Chicago, NY, etc. to spend $$$ on ads here to get 30-70 morons one day a month spending 20-40 bucks a piece for a night of moronica?
Not sure if the business model isn't working, or if the downturn has spooked advertisers, or if they really just want to focus on their own side of things.
They did pay good rates, especially lately. And the model for payment was pretty transparent and intuitive -- paid per impression.
Was the PJ ad program profitable for them (PJ), were they breaking even, or was it losing money? What is a 'paid per impression' from your site really worth in the marketplace?
Posted by: liontooth at January 31, 2009 04:10 AM (n3pxb)
I couldn't care less about Pajamas TV. Not interested in the slightest, and they expect to be paid? Is that right? The shows right now seem to be free, but they're moving into a subscription format? Who would pay? What are they offering that's so unique and valuable? Seriously.
Posted by: Kensington at January 31, 2009 04:15 AM (3n0a8)
Um, I'll take one. Can I get it in a laminated format? You know, for safety.
Posted by: Kensington at January 31, 2009 04:18 AM (3n0a8)
Like someone over at Jeff's said, the Blogosphere needs its D.W. Griffith -- someone who can come up with a new way of using the power of the internet... and if not strictly a new way, at least a more original or innovative way. One that doesn't involve paying money to watch re-creations of Meet the Press recast with slightly uglier people.
Posted by: Jake Was Here at January 31, 2009 07:01 AM (XECam)
Posted by: jane at January 31, 2009 07:36 AM (NUl2C)
Posted by: Rollory at January 31, 2009 07:38 AM (Bjaig)
Well, here's what I think.
As a potential advertiser, I don't mind the off-color stuff. In fact, I appreciate it as sort of a pre-screening that may limit the number of visits my business site may get from people that are whiney. My partner and I have talked about advertising, now and then, but I would guess that most of it would be wasted in useless places. I also think only "sponsoring" a single site would be wasted.
I suggest that a consortium be established between a handfull of like-minded blogs and that those blogs offer a "Services" section in the sidebar. I suspect that many blog readers are in service businesses. So, were I to want an attorney in my state that may not be a big supporter of the Dems, I could check the Services area and maybe enter a zip code. I'd be interested in trying this for @ a 6 month contract, for perhaps $50/month. Just to see how it works.
Not a big committment on my part, not a lot of work on your part, potentially a business win for both. Just a thought.
Posted by: CJrun at January 31, 2009 08:33 AM (Qs1JC)
As a former (and hopefully future) advertiser, I'm hoping that there will once again be opportunities to advertise here without having to sign up for the whole bleeding PJM network!
Posted by: Doug Winship at January 31, 2009 09:30 AM (6WjQu)
From a comment on a movie review at Big Hollywood:
I have lamented (all over the place) the lack of a review that warns us about being sucker punched with liberal propaganda. I’ve avoided films I might have liked out of a determination not to waste ten bucks + on a film that pisses me off!
I posted on another thread the necessity for Big Hollywood to warn us (possibly with a star system) of propaganda content.
So movie reviews from a conservative standpoint would be appreciated by many of us.
I'd write reviews of the liberal propaganda in kids' books on history and such but it's too depressing.
Posted by: MamaAJ at January 31, 2009 10:53 AM (X6Zdh)
Good hunting MamaAJ!
The one time I have something possibly useful to say, the blog crashes. I'm taking it very personally.
Posted by: MamaAJ at January 31, 2009 10:55 AM (X6Zdh)
Posted by: MadeNoMoney at January 31, 2009 11:17 AM (2EvwB)
2nd - Your blog software stinks. I'm not surprised you didn't make much off of Google. Have you ever tried to search Google for past articles of yours? I've tried. The Google results say one thing but you click and it goes to somewhere else on your site - or a broken page. Google doesn't know what's on your site!
And look at your urls:
http://minx.cc/?post=28205 -
It should say:
http://ace.mu.nu/ugh-no-more-pajamas-media-ads
3rd - Consider the "most stuff is free for the majority of visitors. But for the uber moronic of the bunch: paid stuff for the few who want it" model. Search out interviews with Collis Ta'eed of http://envato.com/ and his PSDTuts, NetTuts etc blogs. Regular, free, info-rich blog but has a "Plus" subscription for the morons who want more: http://tutsplus.com/amember/signup.php
" PSDTUTS Plus ($9.00)
Regular Monthly Subscription to PSDTUTS+. Subscribers get access to sample .psd files for tutorials on www.psdtuts.com as well as extra benefits and downloads."
4rd - Consider how dating site Plenty of Fish's Markus Frind makes $10mil/yr with nearly no overhead: maybe harness the power of moron horniness to a conservative dating site. The conserv. ones out there look like they suck. I could help you build that. I'm good.
I'll even offer a name: Ace of Babes... No that sounds more like a porn site.
"48 >>>I've actually made more money from Google Ads for a while than from PJM.
You will have to explain to me how you managed that. I was never able to make more than a pittance with Google Ads.
Other people told me they did all right with them; I never did."
Posted by: Hoss at January 31, 2009 11:39 AM (E4ZRb)
#5: Set aside a bit of AoS real estate for your own managed ads. Managing that may sound like a nightmare - but do it simple: like niche job sites do - no metrics stats or any of that jazz: simply offer a few spots on your site for a monthly fee. Say two sizes: a $80/mo one and a $250/mo one. For 30 days.
Give it special prominence - but smaller sizes. A small gid of images. "Click to advertise on this section", goes to a simple form and paypal account submission.
Posted by: Hoss at January 31, 2009 11:53 AM (E4ZRb)
Posted by: Hoss at January 31, 2009 12:19 PM (E4ZRb)
I'm not sure where else there is to go with that. I can only really think of blog ads, because Google Ads suck fucking hard for political sites. :/
Posted by: Robert Mayer at January 31, 2009 12:38 PM (rFPBD)
And if you could get a deal like that to include stuff mentioned in the comments, that would be even better. Suddenly those "What are you reading/watching?" posts that Dan puts up at PW occasionally could be pretty profitable. Actually, all this stuff goes for PW, too.
Also, see if Netflix or Blockbuster or Barnes & Noble have similar Associates type deals. I don't know how they work, but if we're talking movies I'm more likely to rent before I buy. You talk about pop culture already; check out the guys that sell it. And whatever happens, good luck to you and Jeff G. And all the other blogs that I don't read. I'm feeling pretty live-and-let-live today.
Posted by: blah at January 31, 2009 01:06 PM (THxaG)
Posted by: David at January 31, 2009 02:38 PM (UEoYe)
Posted by: Curly Bill at January 31, 2009 02:52 PM (PD1tk)
Hmmm. I've noticed that whenever someone on NRO mentions a book, the book name is clickable, and leads to the page on Amazon where its for sale. This explains that.
Its all about the Benjamins.
Posted by: toby928 at January 31, 2009 02:55 PM (PD1tk)
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Posted by: timmy at January 31, 2009 07:20 PM (ze8NY)
Posted by: toby928 at January 31, 2009 08:44 PM (PD1tk)
Thanks for the reply toby I am not very computer literate. 2nd post in my life.If ace emails me back I would like to send him some money but I dont know shit about computers. I'm so tech savy I'll send it western union. Been reading for years, never spoke to anyone on the tubes. Yeah I was in tears when I found out how much this poor bastard makes for trying to save civilization. Yeah I used to be a comercial fisherman its too late for us. We kept working harder and they making more rules. Watch how they divide us up Its coming fast I thank God every day for every breath because they are numbered too. Used to be Catholic ha ha . Recommend reading how the Catholic Church built western civilization Wanna argue about whether the state should allow capital punishment?
Posted by: timmy at January 31, 2009 09:40 PM (ze8NY)
I just investigated one of my suggestions from above: sell about 10 little ads yourself with a simple monthly flat fee. You can see an example on this design blog here: the grid of 125px square ads on the top right: http://psdtuts.com/
Actually, psdtuts, I see, use this service (http://buysellads.com/buy/detail/108/) and are charging between $980/mo and $1500/mo per 125px square ad. And they have 10 ads. Works out to be about $203,500 / yr for their site (which gets less traffic than you do.)
They have an Alexa page rank of 21,000 listed on the ad service (but really its 30,000 via Alexa.com) - Ace of Spades HQ has a current page rank of 16,500 (the lower the better. Google is ranked #1).
Let's do more conservative numbers: let's say $500/ad X 10 = an additional $60,000 / yr.
http://buysellads.com/ is in a closed beta and assuming you couldn't work something out with them or a competitor you can still offer the ads yourself. Charge via PayPal. It's a flat fee so its not as much of a nightmare managing it as it could be.
By the way, I know a well-funded web 2.0 company that advertises a lot via these little square flat/rate ads and they say they get great, quality traffic from them. It works for them. Granted its via these design/geek sites and not in the politics realm - but it is anecdotal evidence that advertisers like these as well as bloggers.
Also, when I was looking to advertise on your site I would have definitely considered a flat rate ad - as long as the price wasn't too rich.
Posted by: Hoss at February 01, 2009 08:09 AM (E4ZRb)
Posted by: Hoss at February 01, 2009 08:57 AM (E4ZRb)
Posted by: timmy at February 01, 2009 10:34 AM (ze8NY)
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Posted by: capitalism works at February 01, 2009 11:34 AM (vwTAH)
So blogging has been a hobby that some had been able to turn into a living. I started reading forums like Free Republic and still do. They ask directly for money to cover costs and it does get donations to cover the costs. I used to read the Belmont Spot by Wretchard and he had some of the best analysis out there. Then he moved to PJM exclusively and I think may have lost new readers not being an independent blog that was linked to by other blogs and Free Republic. He has a devoted following at PJM, but I do not know if he is getting new readers anymore. It is harder to find his columns at PJM, rather just hit my favorite tab.
But back to the issue, Jeff at Protein Wisdom is upset that he was not told the business model was not making money. Well I do not know that most newspapers that sell advertising space require that the advertiser tell them if they are making money or not. I think that Roger Simon's unfortunate wording saying that some are upset with being off the dole is the real issue. Those bloggers do not consider allowing their sites to post advertising to PJM to be on the dole. Advertisers need to sell space and they need readership. Blogs taking over magazines and newspapers role as information sources are an obvious market for advertisers to use to get to the intended audience.
So bloggers, if you want your blog to pay for itself and maybe more, then seek out advertisers like any other business does. Or pay for it yourself like when you started
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John Kerry's "Plan" Causes Surrender of Moqtada al-Sadr's Militia
World Muslim Leaders Apologize for Nick Berg's Beheading
Michael Moore Goes on Lunchtime Manhattan Death-Spree
Milestone: Oliver Willis Posts 400th "Fake News Article" Referencing Britney Spears
Liberal Economists Rue a "New Decade of Greed"
Artificial Insouciance: Maureen Dowd's Word Processor Revolts Against Her Numbing Imbecility
Intelligence Officials Eye Blogs for Tips
They Done Found Us Out, Cletus: Intrepid Internet Detective Figures Out Our Master Plan
Shock: Josh Marshall Almost Mentions Sarin Discovery in Iraq
Leather-Clad Biker Freaks Terrorize Australian Town
When Clinton Was President, Torture Was Cool
What Wonkette Means When She Explains What Tina Brown Means
Wonkette's Stand-Up Act
Wankette HQ Gay-Rumors Du Jour
Here's What's Bugging Me: Goose and Slider
My Own Micah Wright Style Confession of Dishonesty
Outraged "Conservatives" React to the FMA
An On-Line Impression of Dennis Miller Having Sex with a Kodiak Bear
The Story the Rightwing Media Refuses to Report!
Our Lunch with David "Glengarry Glen Ross" Mamet
The House of Love: Paul Krugman
A Michael Moore Mystery (TM)
The Dowd-O-Matic!
Liberal Consistency and Other Myths
Kepler's Laws of Liberal Media Bias
John Kerry-- The Splunge! Candidate
"Divisive" Politics & "Attacks on Patriotism" (very long)
The Donkey ("The Raven" parody)